Sarifindustries.com

Sarifindustries.com was a viral marketing website released in December 2010 as part of the marketing campaign for Deus Ex: Human Revolution. The website was designed as if it was Sarif Industries's website in-universe, and contained videos and articles explaining the company, its products, and its history, as well as other content describe the backstory of Human Revolution.

Overview
The included interactive features, including a hacking minigame that was a simplified version of the in-game hacking minigame. Completing the minigame rewarded the visitor with data files, including included a video of a conversation between a hacker called E-SO and an unknown user, and Sarif Industries testing their military grade weapon augmentations, including the Typhoon Explosive System. Other data files included profiles of Megan Reed, Francis Pritchard, Faridah Malik, and Athene Margoulis, all of which provide background information about the characters.

There was also a page that allowed users to take pictures of themselves and overlay various augmented arms in different poses, to appear as if the user was augmented.

The website was occasionally updated with new content over the course of the marketing campaign for Human Revolution. In April 2011, the site was updated with a TV spot video.

Later, on July 22, 2011, the site was updated Purity First "hacked" into the website. They aimed to expose Sarif's wrongdoings and convince people that augmentations were wrong. They featured messages across the website referring to the consequences of augmentation, including scientific and religious arguments. Examples include "Human augmentation is humanity's extinction" and "They are playing God". They also wanted to expose Sarif Industries for things it would rather keep quiet, such as the government contracts to create augmentations to be used in wars, like the Typhoon.

Following Purity First's hack, the radio presenter Lazarus left seven voice recordings throughout the website, one a week, expressing his distrust and hatred of David Sarif, Sarif Industries, and augmentation technology as a whole.

The website was discontinued in late 2020, at which point the domain began redirecting to the publisher's page for Deus Ex: Mankind Divided. Content from the website is preserved here for reference purposes. The text data can be found in the archived copy of the site's XML data file. For links to additional archived content, please see the "external links" section at the end of this article.

Timeline

 * Main article: The Road to Here: Timeline to Augmentation

Vision

 * EYE-SEE VISION ENHANCEMENT PACKAGE
 * 5784_AC433
 * Eye-Know Retinal Prosthesis
 * Imagine telecommunications, medical updates or any type of digital information displayed not on a screen, but directly over your vision. How it works: Using a series of suspended organic-plastic lenses embedded into a tissue spike that is connected directly to the optic nerve, the Eye-Know Retinal Prosthesis takes data and projects it directly onto the retina to create a personal and discreet display that is always there for you.

Durability

 * DERMAL PLATED CYBERNETIC HAND PROSTHESIS
 * 5183_AC829
 * Rhino Dermal Plating
 * Armor your body against injury, pain, and degradation. How it works: Rhino Dermal Armor is a supple, micro-thin material consisting of a microfiber carbon nanotube weave suspended in dilitant (or shear-thickening) liquid that becomes rigid when impacted, deflecting the kinetic energy and dissipating damage.

Power

 * CYBERNETIC ARM PROSTHESIS
 * 5730_AC827
 * Mechanical Arm Replacement
 * Replace your organic arm with a vastly stronger mechanical one that will never tire, ache, or fail you. How it works: Built on a lightweight framework of advanced polymers, liquid buffers, and micro-motors, the prosthesis replaces organic musculature with myomers (electro-stimulated cables) that mimic the actions of muscle tissue, but to a greatly strengthened degree.

Insight

 * Computer-Assisted Social Interaction Enhancer (C.A.S.I.E.)
 * 5730_AC827
 * Cranial Implant Microcomputer Module
 * Know what people will say before they do. How it works: This C.A.S.I.E. cranial implant utilizes an Optical Polygraph technology to gauge your subject’s psychological profile based on facial expression, body language and environmental cues. Working in concert with the Emotional Intelligence Enhancer software suite, these two mechanisms create a virtual ‘persuasion’ gauge displayed on your Eye-Know Retinal Prosthesis.

Speed

 * CYBERNETIC LEG PROSTHESIS
 * 5136_AC529
 * Mechanical Leg Replacement
 * Move with the grace, precision, and power only afforded by the most advanced technology ever conceived. How it works: The prosthesis replaces your cumbersome organic limbs with a casing of lightweight polymers that protect an interior of myomers (electro-stimulated cables), allowing you to run faster, jump higher, and move without making a sound.

Athene Margouli
Name: Athene Margoulis

Age: 57

Occupation: Executive Assistant to David Sarif

Born: Philadelphia, Pennsylvania (1969)

Augmentations: eyes, Computer Assisted Social Interaction Enhancer (C.A.S.I.E.)

With a business degree from Boston university, Athene is a highly motivated and organized individual, she is also one of David's oldest friends. As such, she is in many ways David's first line of defense, and the gatekeeper to his office and time. She left a career in municipal politics immediately after David offered her the current position as Executive Assistant.

Faridah Malik
Name: Faridah Malik

Age: 25

Occupation: VTOL chopper pilot

Born: Dearborn, Michigan (2001)

Augmentations: cerebral, ocular

Faridah is the current chief pilot for the VTOL at Sarif Industries (replacing the retired pilot Mario Gentile), she is in charge of transport and delivery of SI V.I.P.'s for any trips that require air transport. She is noted as a dedicated employee and pilot with sometimes overzealous flight tendencies she has proven to be among the best in the skies.

Note:

According to Sarif Industries Human Resources, it has been noted that a small altercation occurred between Faridah Malik and Franklin Phillips. The report notes only that Franklin was overseeing Faridah on maintenance for the company's VTOL. A verbal altercation erupted over the choppers balance levels for VTOL lift when Faridah struck Franklin. No charges were filed against Faridah and she was issued a verbal warning from HR. Witness testimony

"Frank was trying to tell Faridah that the thrusters weren't balanced. She ignored him at first but he continued to press her. He was rambling on about how the manual denoted a percentage increase, while Faridah kept saying that nobody knows her bird better than her. Then she called him an idiot and slapped him in the head! He fell on his ass, and we all laughed. Let me tell you, if Faridah Malik says her B-EE is flight worthy, you better listen!"

Francis Pritchard
Name: Francis Wendell Pritchard

Age: 34

Occupation: Manager of cyber security division

Born: Concord, New Hampshire (1990)

As the head of the cyber-security division at Sarif Industries, Francis is responsible for the overall digital well-being and security for the company. His performance evaluations have noted him to be remarkable at "thinking outside of the box" when it comes to his work ethic, but his ineffectual behavior towards co-workers has been under evaluation.

Note:

Arrested: July 17 [redacted]


 * 18 U.S.C. § 1029. Fraud and related activity in connection with access devices


 * 18 U.S.C. § 1030. Fraud and related activity in connection with computers

Four additional accomplices charged:

[redacted]

[redacted]

[redacted]

[redacted]

US attorney, no charges filed against Francis Wendell Pritchard on August, 23

[redacted]

Megan Reed
Name: Megan Reed

Age: 32

Occupation: Head of Research

Born: Seattle, Washington (1994)

As the Head of neuro-scientific research for augmentations at Sarif Industries, Megan is in charge of advancing the applications of cybernetic augmentations for the company. David Sarif handpicked her due to her earlier work and extensive research in the field. It was also Megan who recommended Adam Jensen for the job as internal security.

Research notes:

AJ09-0921 [REDACTED] Patient X

-S: M

A: 32

-blood O RhD negative

Notes:

DNA analysis of sample taken shows unusually high presence of mutagenic chemicals in the primary strand. These don't appear harmful, however; in fact, X appears to be healthier an more resilient to infection than most subjects of similar age and ethnic background [REDACTED]

More interesting to note, however, is what these chemicals do when isolated and introduced to the PEDOT-cluster. In less than 24 hours, artificial materials within the cluster have been completely encapsulated in a thick semi-permeable coating of Subject's OWN neural tissue.

SARIF INDUSTRIES
No one should ever have to give up a normal life because of a random incident, or indeed, lose a dream over a physical limitation. So believes David Sarif, idealist, philanthropist, founder and CEO of Sarif Industries. Pursuing this belief, Mr. Sarif acquired a failing Detroit auto factory in 2007 and repurposed it for the automated manufacture of prosthetics, founding Sarif Industries. Today, we at Sarif Industries share David’s passion. We believe that human augmentation will give people every opportunity to improve themselves, making the world a better place to live. Guided by this principle, we will continue to innovate and produce the finest line of Human Augmentation products the world has to offer. The Company A moderately-sized biotechnology company based in North America, with its headquarters in the city of Detroit, Sarif Industries specializes in the design and manufacture of advanced mechanical augmentations for human implantation. Currently Sarif employs over 1500 people in the Detroit greater metropolitan area, in its local core factory and satellite research and development facilities. Through cutting edge research and innovation, we have earned the respect of the industry and the scientific community as a whole.

WHAT WE DO
Sarif Industries specializes in the design and manufacture of advanced mechanical augmentations for human implantation. The company distinguishes itself from its competitors by working with clients to create progressive, forward-thinking, custom augmentations that answer specific challenges and needs. The company strongly believe that the research, development and implementation of augmentations is a measure of human advancement toward a better future and a stronger, faster, smarter, better you. Sarif maintains an in-house staff of doctors and nurses in addition to HET(Human Enhancement Technologies) scientists and researchers, who are trained to work with clients to determine individual needs. Sarif offers clients comprehensive, pre-operational screenings free of charge so as to better understand their personal challenges and needs.

SARIF INDUSTRIES DISCOVERS SCIENTIFIC BREAKTHROUGH IN CREATING NEW EYE-KNOW RETINAL PROSTHESIS
Visual Prosthesis to be Made Available to Consumers and Military Personnel

2010

Sarif Industries announced today that a breakthrough in human enhancement technology has allowed them to begin planning the launch of the Eye-Know Retinal Prosthesis capable of restoring sight to those with a once incurable optic nerve damage and other visual impairments. The breakthrough comes as a result of the diligent work done by Sarif Industries’ innovative neuroscientists and researchers who were capable of forging connections between the prosthetic’s neural tissue spike with the remaining, healthy optic nerve. By successfully forming the connection between the unit and the brain, images can be captured and transferred to the cerebrum for processing. The discovery is the biggest leap forward in the field of optometry since the first implantation of the Artificial Silicon Retina in the year 2000 and the first laser assisted in situ keratomileusis (LASIK) surgery in 1987. The technological advancements in creating the Eye-Know Retinal Prosthesis are a result of an influx of funding generated by the Recycle Military Bill signed with the United States Government, providing wounded veterans with free prosthetics for re-enlisting. Since winning the military contract in 2009, Sarif Industries has helped thousands of soldiers re-enlist and protect U.S. interests in the Middle East. The development of this new augmentation will ensure the utmost efficiency from each soldier on a battlefield where vision is a paramount tactical advantage. Aside from its impact on the battlefield, the Eye-Know Retinal Prosthesis will be available for consumer purchase to help create a better future for anyone suffering from visual impairment. Working with Sarif Industries’ design team, each patient’s retinal prosthesis will be custom made to ensure fit, color and range of movement to match each and everyone’s contours and preferences. After the design, patients will visit with Sarif Industries’ in-house doctors and nurses leading up to their implant date to understand and prepare for the process. The implantation’s effects are immediate and of minimal risk, creating a good today and an even better tomorrow. Please visit the official website for more information: http://www.sarifindustries.com/ About Sarif Industries Sarif Industries is a biotechnology company based in North America, with its headquarters in the city of Detroit. Founded by David Sarif after purchasing an auto manufacturing plant, Sarif Industries specializes in the design and manufacture of advanced mechanical augmentations for human implantation. They strongly believe that the research, development and implementation of augmentations are a measure of human advancement toward a better future and a stronger, faster, better you.

SARIF INDUSTRIES TO REMAIN PRIVATELY OWNED COMPANY UNDER DAVID SARIF
By Nam Lee

2008

David Sarif, Founder and CEO of Sarif Industries, announced today that the company would not go public and would not be sold, ending weeks of speculation and rumors. The announcement comes a week before Sarif Industries’ anniversary and amidst several military contract wins to close out the year. “Sarif Industries was founded on very defined principles,” said a Sarif Industries spokesperson. “To keep these principles intact, David Sarif felt it was necessary to maintain unified ownership of the company in order to continue delivering on the original vision to create a better tomorrow.” A year removed from first opening its facilities at a reconstituted automobile plant, Sarif Industries has garnered much of its success stressing a personal approach to advanced mechanical augmentations, as well as a strong focus on hiring top personnel to conduct world class research and development of Human Enhancement Technologies. Demonstrating and vocalizing its efforts in research and development, Sarif Industries has earned financial success through several military contracts awarded by the U.S. Government. Several brokerage firms expressed interest in Sarif Industries amidst rumors of an initial public offering, but remained skeptical due to the possibility of shifts in government. “A heavy reliance on government contracts can be a double-edged sword in terms of sustainability,” said Monica Brosnan, Chief Invesment Council at United North American Investments. “With a third of the Senate turning over every two years and Congress’ fickle nature, lobbying costs and contract renewals can become a heavy burden.” For the time being, any qualms regarding Sarif Industries’ sustainability on the open market will remain a moot point in the face of this announcement and continual growth month over month.

Lazarus' radio segments

 * Main article: Lazarus' radio segments (DXHR) - Sarif Industries' website